We are pleased to introduce The Bluff Banquet and Conference Center in Grand Rapids, Michigan's new custom website and logo design project has been completed and is now live at:
http://www.bluffbanquets.com
The Bluff's new site has been given a fresh, contemporary color palette that compliments photographs taken by Kevin Beswick of a wedding reception event at The Bluff. Fresh young colors attract brides in soft pastels of turquoise, pink and soft green that suggests banquet food freshness. The beautiful ambience of The Bluff is showcased in three Flash slideshows and photographs showcasing amenities. Also included are downloadable PDF's we designed of a coffeetable book and mini-menu brochure to increase viral marketing.
The logo letters shape hint at an upward hill or bluff with a soaring bird and the blue color suggests sky overhead and water below the bluff. The navigation buttons were designed to show the bird upon mouse rollover for a wow factor that is not only fun but as a breadcrumb trail during site navigation.
The various menus and Friday Night Specials were placed on separate pages so the client could monitor which menus receive the most web traffic hits. Convenient maps and driving instructions were added for convenience as well.
Keywords, meta tags, page titles and various other Search Engine Optimization (SEO) techniques were applied throughout the new site. In comparison to the outdated old site, the new website provides a better representation of the many beautiful amenities and delicious menu items that The Bluff Banquet and Conference Center has been know for over twenty years.
Pamela Beswick, Graphic Designer
Kevin Beswick, Architectural Photographer
Thursday, January 8, 2009
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