The Brand Gap
From: coolstuff, 1 year ago
How to bridge the distance between business strategy and design
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Sunday, April 27, 2008
People Places & Things Photographics Project News Blog
From: coolstuff, 1 year ago
How to bridge the distance between business strategy and design
SlideShare Link
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We have posed The Brand Gap slideshow by Marty Neumeier to help educate companies (especially small business owners). We constantly find that people do not have a clue about consistent brand messaging.
Worse scenario is when they insert their logo on a pre-existing stationery template and print on their laser or ink jet printers with the justification that it is saving them money. But is it REALLY saving them or losing them money?
Even the old adage says you only have one first impression. We truly care about helping build our customers brand and product through the visual content we provide via photography, graphic design, multimedia web content or presentation materials. We encourage everyone to view Marty's slideshow.
Kevin and Pamela Beswick
PP&T Photographics
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